This is the first step in the plan to bring many high quality "Made in Vietnam" products into the family of Miniso products, in not only Miniso stores in Vietnam but also expected to expand to many countries in the world.
Miniso is an international retail brand that being found by Japanese designer Miyake Jyunya and Chinese businessman with extensive strategic vision Ye Guofu, inspired by the Japanese lifestyle.
Since established in 2013, Miniso is now one of the leading in the field of retail field in the world. Miniso expands the business in Vietnam in 2016 and has now opened more than 40 stores in all over Vietnam.
As same as other products available on every shelf at Miniso stores, "Made In Vietnam" products also have to go through rigorous testing and approval steps in terms of quality management, source raw materials and environmentally friendly factors.
Vietnam origin high-quality cotton towels is made from 100% soft and thick cotton yarn, with excellent water absorption ability, is now available at Miniso stores.
Not only in accordance with Miniso's core values, Vietnam origin products are also distinguished by creativity, quality and competitive prices. This in the coming time will contribute to making Vietnamese-origin products become one of Miniso's strategic products, not only in the domestic market but also on a global scale. In addition to product localization, Miniso also focuses on recruiting talents in Vietnam as more and more talented leaders join Miniso Vietnam's executive team.